What’s in a Name – World Building Basics Part I

A rose with raindrops
“A rose by any other name…”

“What’s in a name?” When Shakespeare penned that infamous question so many centuries ago, he was speaking of the idea that the essence of an object or person remains the same regardless of what it’s called. Indeed, the rose of which Juliet spoke during her not-so-secret thoughts on the nature of Romeo has many names — a different one in each human language, for starters. So what does this mean for us as writers or in terms of world building in general?